Released on = August 7, 2006, 9:23 pm

Press Release Author = Lyrical Knockout Entertainment

Industry = Entertainment

Press Release Summary = \'Jackie Brown\' Actor, \'Blade\' Actress Among \'Rap Literacy\'
Supporters

Press Release Body = Toronto -- Hollywood heavyweights Robert Forster, N\'Bushe
Wright and Leon have collaborated with Canadian music personality Raoul S. Juneja
(a.k.a. Deejay Ra) for the highly anticipated debut audio PSAs of Lyrical Knockout
Entertainment\'s \'Hip-Hop Literacy\' high school and college radio campaign.

Juneja, considered \"One of the entertainment industry\'s most vocal and effective
campaigners\" (FilmInk), launched the \'Hip-Hop Literacy\' campaign February 2004 with
support from \"America\'s greatest crime writer\" Elmore Leonard (Newsweek), also
teaming up with Leonard\'s publisher HarperCollins for \"Get Shorty\" and \"Be Cool\"
book giveaways across Canada and Southern California campuses.

Featuring their catch phrase \"Put down the gangsta rap CD and pick up the gangster
fiction novel,\" Juneja even encouraged music biographies along with Leonard\'s movie
adaptations through his \'Hip-Hop Literacy\' campaign to youth otherwise uninterested
in reading, soon receiving the support of MTV Books and Adidas Canada to launch
North America\'s largest giveaway tribute to rap icon Jam Master Jay in September
2004.

An April 2005 \'VerveGirl\' Canadian youth magazine profile of the \'Hip-Hop Literacy\'
campaign later took Juneja\'s reading list and writing workshop elements into
classrooms for the first time, with VerveGirl\'s 180,000 bilingual student readers
taking part in a \'Rap Literacy\' themed poetry contest across 1,600 Canadian schools,
sponsored by Canada\'s Indigo-Chapters bookstores and Juneja\'s award-winning Lyrical
Knockout Entertainment label.

\"Good move Deejay Ra, I\'m pleased to join my pal Elmore Leonard in supporting your
campaign,\" wrote actor Robert Forster in an initial \'Hip-Hop Literacy\' endorsement
letter. Forster\'s former co-stars in over 100 productions since 1962 have included
Marlon Brando, Christopher Reeve, Vince Vaughn, Naomi Watts, Bill Duke, and most
memorably Pam Grier in Quentin Tarantino\'s \"Rum Punch/Jackie Brown,\" which gave
Forster his 1998 Oscar nomination.

\"Reading is important and fun, whether it\'s \'Blade\' or any book from your favorite
movie,\" explains actress N\'Bushe Wright in her PSA recording with Juneja. Ms.
Wright\'s former co-stars in over 25 productions since 1992 have included Michael
Rapaport, Chris Tucker, Wesley Snipes, Rosie Perez, Roger Guenveur Smith, and most
recently Lisa Raye in Neema Barnette\'s \"Civil Brand,\" which was featured in the 2003
Sundance Film Festival.

\"Whether it\'s Tupac or any book of your favourite musician,\" adds actor Leon in his
\'Hip-Hop Literacy\' college radio PSA. In addition to his role opposite Adewale
Agbaje and Eamonn Walker in the first season of HBO\'s \"Oz,\" Leon also co-starred in
\"Above The Rim\" with rap icon Tupac Amaru Shakur, whose official \"Makaveli-Branded\"
education fundraising clothing line recently featured Juneja in a Tupac Scholarship
Fund print PSA advertisement.

More details about Robert Forster or Leon available via RobertForster.com and
JustLeon.com respectively. And be sure to visit GodsForgottenHouse.com to view an
advance trailer for N\'Bushe Wright\'s next film from \"Rhyme And Reason\" producer
Daniel Sollinger.

Web Site = http://www.LyricalKnockout.com/

Contact Details = deejay_ra@chrwradio.com
416-988-5363